Can Pokémon GO catch brands? The fit effect of game characters and brands on efficacy of brand communications

Given the recent popularity of augmented reality (AR) games, such as Pokémon GO, this study explores the congruence effect of game characters and brands on brand evaluations and the underlying mechanisms of the effect. Prior gaming experience and motivations are taken into account. An experiment reveals that inexperienced gamers are likely to have more favorable evaluations of the target brands when the images of game characters match the brand images, whereas these effects disappear for experienced gamers. Furthermore, the research demonstrates that experienced gamers are more likely to hold game-specific motivations than the inexperienced, while inexperienced gamers are motivated more by social interaction for playing AR games. Lastly, a mediation analysis reveals that social interaction-related motivation mediates inexperienced gamers’ preference of character–brand congruence. This study sheds light upon how AR games can be utilized by brand communicators.     

When does advice impact startup performance?

Why do some entrepreneurs thrive while others fail? We explore whether the advice entrepreneurs receive about managing their employees influences their startup's performance. We conducted a randomized field experiment in India with 100 high-growth technology firms whose founders received in-person advice from other entrepreneurs who varied in their managerial style. We find that entrepreneurs who received advice from peers with a formal approach to managing people—instituting regular meetings, setting goals consistently, and providing frequent feedback to employees—grew 28% larger and were 10 percentage points less likely to fail than those who got advice from peers with an informal approach to managing people, 2 years after our intervention. Entrepreneurs with MBAs or accelerator experience did not respond to this intervention, suggesting that formal training can limit the spread of peer advice.     

Local television,citizen knowledge and U.S. senators' roll-call voting

I study the effect of access to local television on citizens' political knowledge. I do so by utilizing the mismatch between U.S. television markets and state borders, causing some citizens to receive local television which primarily covers neighboring state politics. I find that access to relevant local television causes citizens to be more informed about their senators' roll-call votes, and more likely to hold opinions about these senators. I also find that citizens with access to relevant local television are more likely to assess their senators based on how well the senators' roll-call votes align with the citizens' policy preferences. These results suggest that passively acquired information through television can help individuals evaluate their elected representatives.     

TOOLS FOR RE‐RANDOMIZATION

With the rising popularity of field experiments in economics, re‐randomization schemes have emerged as tools to induce balance in observable variables across treatment groups. However, re‐randomization is not fully understood and the methodologies to estimate its effects on the distribution of parameters are still under‐developed. This paper helps to close that gap by suggesting an asymptotically normal re‐randomization scheme and bootstrapping procedure to carry inference under a wide range of estimators and re‐randomization schemes.     

Does an economic incentive affect provider behavior? Evidence from a field experiment on different payment mechanisms

Aims: This study analyzed discrepancies in the quantity of medical services supplied by physicians under different payment systems for patients with different health statuses and illnesses by means of a field experiment.

Methods: Based on the laboratory experiment of Heike Hennig-Schmidt, we designed a field experiment to examine fee-for-service (FFS), capitation (CAP), and diagnosis-related group (DRG) payment systems. Medical students were replaced with 220 physicians as experimental subjects, which more closely reflected the clinical choices made by physicians in the real world. Under the three payment mechanisms, the quantity of medical services provided by physicians when they treated patients with different health statuses and illnesses were collected. Finally, relevant statistics were computed and analyzed.

Results: It was found that payment systems (sig. = 0.000) and patient health status (sig. = 0.000) had a stronger effect on physicians’ choices regarding quantity of medical services than illness types (sig. = 0.793). Additionally, under the FFS and CAP payment systems, physicians overserved patients in good and intermediate health while underserving patients in bad health. Under the DRG payment system, physicians overserved patients in good health and underserved patients in intermediate and bad health. Correspondingly, under FFS and CAP, the proportional loss of benefits was the highest for patients in bad health and the lowest for patients in good and intermediate health; while under DRGs, patients in good and intermediate health had the largest and smallest loss of benefits, respectively.

Limitations: In order to increase external effects of experiment results, we used the field experiment to replace laboratory experiment. However, the external effects still existed because of the blurring and abstraction of the parameters.

Conclusions: Medical treatment cost and price affected the quantity of medical services provided by physicians. Therefore, we proposed that a mix of payment systems could address the common interests of physicians and patients, as well as influence incentives from payment systems.     

基于SD模型的诸城市农业结构仿真优化研究

［目的］预测2017—2035年诸城市农业结构的变化趋势，对农业结构进行多情景优化仿真，提出优化调整建议。［方法］文章以山东省诸城市作为研究对象，将农业结构划分为种植、种养结合和加工休闲3个子系统，选取56个指标，运用多元统计回归分析等方法构建41个方程，建立农业结构系统动力学（System Dynamics，简称SD）模型，运用Vensim—PLE软件进行仿真优化分析。［结果］SD模型预测结果表明，到2035年，粮食作物播种面积1105万hm2，总产量8037万t，经济作物播种面积652万hm2，总产量15203万t； 生猪出栏量达到29615万头，家禽出栏量1105 231亿只，畜禽粪污利用率8792%； 农业总产值达到25132亿元，休闲农业产值6134亿元，食品加工业产值1 25263亿元。假设种植业生产中的农业科技投入增加2个百分点， 2035年粮食作物产量较优化前增加576万t； 经济作物产量较优化前增加2814万t； 假设有机肥施用补贴增加3个百分点， 2035年畜禽粪污利用率较优化前提高762个百分点； 假设农产品加工业的研发力度和科技投入增加1个百分点， 2035年食品加工产值较优化前增加73521亿元； 农产品加工业产值占农业总产值比值由优化前的325：1达到41：1。［结论］为进一步推进诸城市农业结构调整，迫切需要加大农业科技投入，完善有机肥扶持政策，培育种养结合新型经营主体，重点扶持培育加工龙头企业，发展现代化休闲农场，促进农业产业融合发展。     

基于改进粒子群算法的无人机航迹规划

针对当前基本粒子群算法无人机航迹规划在后期收敛速度比较慢、效率不高、易陷入局部最优等问题,提出一种改进粒子群算法。首先,在迭代前期和后期分段设置惯性权值的调整,实现粒子惯性和寻优行为的平衡;其次,设置一个定值与相邻2次适应度函数最优值比较策略,防止陷入局部最优;最后,引入遗传算法的交叉、变异机制,得出更优的结果。并通过仿真验证了改进粒子群算法在三维空间航迹规划的有效性和可行性。结果表明,与其他航迹规划算法相比,新算法具有路径长度更短、耗时更少、路径更平滑等优点,加快了收敛速度,提高了航迹规划效率和稳定性。因此,改进算法的航迹规划可得到满足约束关系的最优航迹,对实现自主飞行有重要的参考价值。     

Consumers’ valuation for food traceability in China: Does trust matter?

Food safety is a very important topic in China. We investigate Chinese consumers’ preferences and willingness to pay (WTP) for food traceability using a choice experiment. Given that consumers’ trust in the food system may affect their preferences and WTP, we also assess the interaction between consumers’ trust in government’s supervision of food safety and food labels and consumers’ preferences for traceable food products. Using data collected from a choice experiment on Fuji apples in a face-to-face survey in six Chinese cities, the results show that (i) consumers are willing to pay for traceable food but their valuations can differ upon the degree of their trust in government’s supervision of food safety and food labels; (ii) consumers are willing to pay for traceability with strong evidence of preference heterogeneity; (iii) government is not the most trusted safety inspection and certificate authority as found in prior studies using animal food products in China.     

我国火力发电行业SO2排放许可限值约束作用研究

2017年,我国环保部门完成了火力发电等行业的排污许可证的核发,对我国建设排污权交易制度和实现“一证式”环境管理体制具有重要意义。围绕排污许可证中污染物的排放许可限值展开研究,应用脱钩原理对我国2003—2017年火力发电行业SO2排放与经济增长之间的脱钩关系进行分析,并基于脱钩理论,结合灰色预测方法GM(1,1)并运用情景假设法分析评价了排污许可证对我国2018—2020年火力发电行业SO2排放的约束作用强弱及其合理性,并提出建议。     

Promote Competitive Neutrality to Facilitate China’s Economic Development:Outlook,Policy Simulations,and Reform Implementation-A Summary of the Annual SUFE Macroeconomic Report(2019-2020)

Twenty nineteen(2019)marked another year of lethargic growth in the Chinese economy amidst escalated internal and external complexities.Internally,the country's macroeconomic landscape was overcast continuously by fallen consumption growth,plunged growth in manufacturing investment,rapid accumulation of household debt,risen income inequality,and the overhang of local government debt.The nation's external conditions did not fare any better,with drastically declined growth in imports and exports,continued trade tensions with the US,and weakened external demand.Based on the IAR-CMM model,which takes account of both cyclical and secular factors,the baseline real GDP growth rate is projected to be 6.0%in 2020(5.9%using more reliable rather than the official data),with a downside risk.Alternative scenario analyses and policy simulations are conducted,in addition to the benchmark forecast,to reflect the influences of various internal and external uncertainties.The findings emanated from these analyses lead us to stress the importance and urgency of deepening reform to achieve competitive neutrality for China’s transformation into a phase with sustainable and high-quality development.